Cynthia Sliwa, AICI

For the Jewelry Industry

As a certified image consultant, fine jewelry designer and all-around jewelry aficionado, Cynthia knows the visual power of jewelry. No one is more uniquely qualified to help your business utilize the resources of image consulting than Cynthia Sliwa, co-author with Caroline Stanley of the new book Jewelry Savvy: What Every Jewelry Wearer Should Know.

Give your customers and staff an opportunity to appreciate jewelry with fresh eyes!

FOR YOUR CUSTOMERS:

• On-site special events with mini image consultations with The Image Counselor™ to help your customers learn which colors and styles of jewelry will be most flattering.
• On-site "meet the author" events featuring The Image Counselor™ with workshops or short presentations on how to use jewelry to enhance one's image.
• Stock copies of Jewelry Savvy: What Every Jewelry Wearer Should Know. Use these as gifts for special customers and have some copies on hand for sale.

FOR YOUR STAFF:

• Workshops on how to help a wide range of customers select jewelry that will be most flattering.
• A review of your inventory with suggestions as to which categories will work best for which customer styles and personalities.
• Personal one-on-one image consultations with The Image Counselor™.

What Jewelers Have to Say About Working with Cynthia:

A promotion offering a complimentary visit with "The Jewelry Counselor" Cynthia Sliwa was a highlight of the grand opening of my store in November 2002. What happened as a result of this promotion was phenomenal. The first and most noticeable outcome was the volume of jewelry sold during the grand opening. It far exceeded expectations and was "stoked" by Cynthia's suggestions to the clients. The sales staff knew the inventory so following a consultation with Cynthia a client/customer would request a particular style of jewelry that she had suggested. When presented with the suggested piece of jewelry the customer would try it on and more often than not immediately purchased the item. The second outcome was a development of trust by the clients of the store.

"Customers viewed the store as supplying more than just jewelry; it supplied a service in the form of jewelry that would enhance their appearance and improve their self confidence. Cynthia was there to assist the customer, not sell a particular piece of jewelry. Her professional manner, knowledge and sense of style satisfied even the most demanding client/customer. Overall, the synergy created by Cynthia's visit propelled sales and created a positive store impression. I highly recommend her services and can't wait to have another promotion with "The Jewelry Counselor."

~ David Tedrow, Owner, Asbury's Silver Jewelry

A Bit of History

I have a passion for jewelry. Indeed, my persona as The Image Counselor actually began as The Jewelry Counselor™ in 2002, when I left the practice of corporate law and began studies at the Business School of the Gemological Institute of America, and started focusing on image consulting in conjunction with the creation of my fine jewelry line, Apprecia Fine Jewelry®, a line of fine jewelry "specifically designed to flatter the generous curves of the full-figured woman"™.

My studies in image consulting and passion for jewelry ultimately led to writing Jewelry Savvy: What Every Jewelry Wearer Should Know with Caroline Stanley, a third generation jeweler and jewelry marketing professional. Our book takes a fresh approach to jewelry, emphasizing the wearer's personal experience. The book creatively combines jewelry product knowledge with image consulting principles. Jewelry Savvy is a practical guide that educates and inspires readers to view their jewelry wardrobe from a new perspective.

Presentations and Panel Discussions

• American Gem Trade Association, Tucson Gem Fair, 2004 and 2005, “Fashion and the Full-Figured Woman”
• Couture Club, Jewelers of America JA-NY Show, 2005, “Marketing to Women:  Inclusiveness and the New Majorities”
• Gemological Institute of America, 2002, panelist on the subject “Tips for New Designers”
• Jewelers 24 Karat Club of Southern California, 2005 “Building Your Brand Through Personal Image”
• RJO Retail Jewelers Organization, 2006 “Curvy Women Want to Buy from You”

Articles and Press

• Author, “How to Sell to the Plus-Sized Market,” Professional Jeweler, Oct. and Nov. 2003. 
• Blog for JCK (Jewelers' Circular Keystone) Magazine at www.jckonline.com.
• Author, “Summertime Jewels,” BBWpress.com, June, 2007.
• Author, “Jewelry: Take Another Look,” BBWpress.com, March, 2006.
• Profiled in National Jeweler and the Israeli magazine Idex, as well as in the New York Sun and Torrance, California’s Daily Breeze
• Apprecia Fine Jewelry has been featured in In Style, Good Housekeeping, Bride’s and Bridal Guide magazines and used in a makeover segment by an editor of Glamour magazine on ABC-TV’s “The View”
• Please visit www.jewlerysavvybook.com to see press coverage, reviews and testimonials for Cynthia's new book, co-authored by Caroline Stanley, Jewelry Savvy: What Every Jewelry Wearer Should Know

...Her professional manner, knowledge and sense of style satisfied even the most demanding client...

Personal coaching from the author of Jewelry Savvy

™

 © 2007 Cynthia Sliwa.
All rights reserved.
Website Design by UmeWorks LLC™